Nikhil Shastri
@nikhilshastri
Publishing and user acquisition for mobile-first studios in South Asia. Twelve years, four of them at a scale that taught me what does not transfer.
Recent work
About
Publishing and user acquisition for mobile-first studios in South Asia. Twelve years, four of them at a scale that taught me what does not transfer.
Skills
- Publishing (verified)
- User Acquisition (verified)
- Live Ops (verified)
- Market Analysis (verified)
- Monetisation Design
- Deal Making
- Market Entry
- Newsletter Writing
- Positioning
A skill with a shield has been checked by GzoneSphere against evidence the account supplied. The rest are self-declared.
Recent activity
Everybody optimises a rate card you can defend and almost nobody measures it first.
Unpopular position: regional pricing done from purchasing power is not worth the time we all spend on it.
What our first launch got wrong, in public
We pulled a title after six weeks. Here is the pricing decision, the store page and the UA plan that caused it, with the numbers.
One thing I would tell myself before starting the discount that trains your audience to wait.
We argued about audience overlap versus follower count for three days and the answer was boring.
Looking for a second opinion on a handover document for your own community before I commit to it.
Small win: measuring a launch honestly finally does what I wanted.
The hardest part of UA audiences built from your own genre turned out to be the part I planned least.
Three years in and I still get community moderation that scales wrong on the first attempt.
Honest question about editing for argument rather than pace: how are the rest of you handling it?
Rewrote hiring without a whiteboard puzzle from scratch and it took a fifth of the time.
What nobody tells you about the second channel question until you have done it twice.
Spent the whole week on a live ops calendar that is not a treadmill and I am no closer than Monday.
People
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