CommunityEverybody optimises a rate card you can defend and almost nobody measures it first.
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nikhilshastri
Marketing Specialist
Global
17 August 2026

Everybody optimises a rate card you can defend and almost nobody measures it first.

#content
It cost me a deal and I would make the same call again, though I want to be honest that it stung. The numbers are in the post rather than in a screenshot, so anyone can check my working.

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