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Writing29 Jul
P
Priya AnandCase study: a UA campaign that cut CPI by 30%
Breaking down the creative and targeting changes that moved the needle on a recent mobile UA push.
Project
34
Writing30 Jul
T
Theo MarshEvent ops runbook template (LAN qualifiers)
Cleaned up and sharing the runbook we used for our last regional qualifier — venue, staffing, contingency plans.
Project
30